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The Cult of the Luxury Brand: Inside Asia’s Love Affair With Luxury
₹ 299.00₹ 599.00 (-50%)
With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.
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Weight | 0.5 kg |
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Dimensions | 8 × 5 × 0.5 cm |
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